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About Mindset Works

Mindset Works unlocks human potential by equipping people with the growth mindset, the core belief that abilities and intelligence can be developed. It was co-founded by one of the world’s leading researchers in the field of motivation, Stanford University professor Carol S. Dweck, Ph.D. and K-12 mindset expert Lisa Blackwell, Ph.D. The Company translates psychology research into practical products and services to help students and educators increase their motivation and achievement. It enables schools to become Growth Mindset Schools: schools with a learning-focused culture that make the most out of existing teaching and learning time and resources.


Our work is based on research by Carol S. Dweck, Ph.D., Lisa Sorich Blackwell, Ph.D. and others. They research what helps students to achieve highly and Mindset Works translates the science into programs that schools apply to increase student learning. Dr. Dweck and Dr. Blackwell discovered that developing a growth mindset –the core understanding that abilities are malleable and not fixed– is critical to adopting learning-oriented behavior. This powerful understanding leads to an increased focus on learning, greater resilience, and superior achievement. For more information on the science, visit our Science page.

Press Releases

Gobal Leaders in Leadership and Growth Mindset Collaborate to Empower Educators May 10, 2016

Mawi Learning and Mindset Works® Create New Powerful Educator Course

CHICAGO IL, May 10, 2016 /PRWeb/ -- Mawi Learning and Mindset Works, global leaders in Social Emotional Learning (SEL) and Growth Mindset, have teamed up to create Powerful Educator, an online course that empowers educators to transform student learning with proven motivational and learning tools.  Read More

Mindset Works® EducatorKit Renamed MindsetMaker™ Feb. 5, 2016

MindsetMaker™ is an educator professional development course in a suite of growth mindset programs.

WALNUT CA, Feb. 5, 2016 /PRWeb/ -- Mindset Works®, provider of educational programs that foster growth mindsets, announced a new name for their popular professional development course for educators, formerly known as the Mindset Works® EducatorKit.  Read More

Mindset Works® SchoolKit Highlighted in National Education Technology Plan (NETP) Dec. 29, 2015

Growth mindset school-wide program highlighted in DoED’s vision for schools.

WASHINGTON DC, Dec. 29, 2015 /PRWeb/ -- Mindset Works announced that the U.S. Department of Education’s National Education Technology Plan (NETP) highlights the importance of fostering a growth mindset and features a program to enable schools and educators to do so.  Read More

Scholastic Education and Mindset Works® Announce Landmark Agreement to Bring 'Growth Mindset' Practices into Classrooms Nationwide Apr. 10, 2014

Scholastic Education expands collaboration with Mindset Works to offer programs and consulting that foster a growth mindset culture in schools on a large scale

NEW YORK, April 10, 2014 /PRNewswire/ -- Scholastic Education and Mindset Works® today announced a joint effort that will expand the impact of research that has shown students can learn more when their perceptions of intelligence are shifted from a "fixed mindset," a belief that you are or are not born smart, to a "growth mindset," an understanding that intelligence can be developed through effort.  Read More

Announcing The Mindset Works® SchoolKit: Fostering Growth Mindset Schools with High Student Motivation and Achievement Mar. 24, 2012

Based on the research of Stanford Professor Carol Dweck, Ph.D.

PHILADELPHIA, Mar. 24 /PRWeb/ -- Mindset Works announced today at the ASCD Annual Conference the availability of the Mindset Works® SchoolKit, a set of student motivation and achievement resources to foster a growth mindset in schools. Educators, students, and parents can now learn, teach, and live the growth mindset and benefit from more vibrant and successful student learning.  Read More

Mindset Works™ Wins Contract from U.S. Department of Education to Develop Critical Tools and Programs to Raise Student Motivation and Achievement Jun. 28, 2010

Growth-mindset technology reflects growing interest in innovative education.

SAN CARLOS, Calif., Jun. 28 /PRNewswire-PRWeb/ -- Mindset Works™ announced today at ISTE 2010 that it was awarded an $849,000 contract by the U.S. Department of Education’s Institute of Education Sciences to develop its Growth Mindset Learning Platform. The Growth Mindset —students’ belief that their intelligence can be developed— has been shown to increase students’ motivation, grades, and achievement test scores.  Read More

Mindset Works Launches Brainology: Changing Beliefs about Intelligence and Improving Academic Performance Nov. 17, 2009

New online program unleashes student motivation based on the growth mindset research of Stanford professor Carol Dweck, Ph.D.

SAN CARLOS, Calif., Nov. 17 /PRNewswire/ -- Mindset Works™, a new Silicon Valley venture, today announced its debut at the "Learning & the Brain" conference in Cambridge, MA. The company focuses on increasing student motivation in order to improve academic success across subject areas.

"Educators and parents know that motivation is essential for student success, but often struggle to find the key to unlock children's enthusiasm," says Carol S. Dweck, Ph.D., a renowned Stanford University professor and author of the book Mindset. Eminent researchers in motivation and achievement, Dr. Dweck and Lisa S. Blackwell, Ph.D., developed the Brainology® program for students to improve their performance by understanding their own intelligence and how to increase it.  Read More


Our products enable schools to become Growth Mindset Schools - learning-focused schools.  We enabled educators and students to learn, teach and live the growth mindset.

For information on products we will be announcing on March 24th at ASCD see Upcoming News.

Brainology®, our first product, is an award-winning, blended learning program that teaches brain science and study skills to middle school and high school students. In the program, students develop a growth mindset, the core belief that abilities, rather than being fixed, can be developed over time. Research shows that this powerful belief leads to an increased focus on learning, greater resilience, and superior achievement. The program has been used across the U.S. and several other countries in hundreds of schools and districts, as well as in homes, with enthusiastic reviews by students, teachers and parents.


Dr. Carol Dweck is one of the world’s leading researchers in the field of motivation and is a professor of psychology at Stanford University. Her research has focused on why people succeed and how to foster success. More specifically, her work has demonstrated the role of mindsets in students’ motivation and has illuminated how praise for intelligence can undermine motivation and learning. 

Eduardo Briceño is Co-Founder and CEO of Mindset Works. Prior to Mindset Works, Eduardo was a Principal at the Sprout Group, Credit Suisse's venture capital arm, where he worked on investment strategy and execution, and provided management assistance to dozens of portfolio organizations. He served on the boards of directors of Akimbo Systems, Aurora Networks and Bravanta and was a board observer in several others. Prior to Sprout, Eduardo was an investment banking generalist at Donaldson, Lufkin & Jenrette. 

Dr. Lisa Blackwell is Mindset Works’ Co-Founder and VP of Design, Implementation & Evaluation. She is a research scientist with ten years of experience in the design, conduct, and evaluation of field research and intervention in adolescent achievement motivation. She developed the motivational intervention curriculum on which the Brainology® program is based, and was the principal designer and producer for a prototype of the Brainology® program, supervising technical staff through all phases of development and pilot-testing. 

Dr. Steve Goldband has a background in both Clinical Psychology and technology entrepreneurship. He is currently Senior Research Scientist and Director of Private Sector Initiatives of the Stanford Center on Longevity, where he works on creating new and innovative collaborations between Stanford researchers and industry to benefit the population at all ages. 

Dr. Ellen Konar is an entrepreneurial executive with a track record of game changing innovation, marketing and analytics for successive market-making companies. In 2009 and 2010, Ellen was the Director of Consumer Marketing and Research at Better Place, a venture backed start up providing services and infrastructure to accelerate a global transition to electric vehicles (EVs). At Better Place, she built and managed the global marketing and research team responsible for marketing strategy and execution including branding, online and social media marketing, and market analysis to support a $350M series B investment.

Media Coverage

Please visit our In The News page.

Latest Company News & Blog Posts

Brainology Español Beta Invitation (Written by Eduardo Briceño, 02/27/2012)

In our continued effort to reach all students, Brainology® is now available in Spanish, the second most spoken language in the U.S. and third in the world. We call it Brainology Español.

“You’re Not the Boss of Me!” - Helping Kids Find a Healthy Sense of Self (Written by Debbie Silver, Ed.D., 02/22/2012)

“You are not the boss of me!” “You can’t tell me what to do!” “I want to do it my way!” These are age-old proclamations from young people who want to declare their independence.  Edward Deci and Richard Ryan (Deci, 1995), founders of self-determination theory, believe that autonomy, competence, and relatedness are essential in helping children to become self-actualized individuals.  The concept of autonomy is particularly worth exploring because it not only helps build a growth mindset, but it also helps to instill a healthy sense of independence in kids.

Grading for Growth in a High-Stakes World (Written by Lisa Blackwell, 01/23/2012)

Last month, I wrote about creating a risk-tolerant classroom environment as a way to empower students to seek challenge and risk mistakes—core principles of a growth mindset. But how can a classroom be risk-tolerant when there are tests and grades at every turn?

See all posts


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